Jorge Maytorena
Chief Operating Officer
Fluidra
Jorge Maytorena
Chief Operating Officer
Fluidra
ABOUT THE WINNER
“I cannot stand still. Whether through Feynman’s Pleasure of Finding Things Out, travel across cultures, or the next operational puzzle on my desk, I am driven by curiosity and the discipline to execute on what I learn. That is what I bring to Fluidra.”
Jorge Maytorena is Chief Operating Officer at Fluidra, the IBEX-listed pool and wellness company, which he joined in September 2024.
Congratulations, Jorge Maytorena!
Case Study Highlights
When Jorge Maytorena joined Fluidra, he found a company shaped by 57 years of acquisitions: more than 35 manufacturing facilities, 43 ERP environments, and significant annual revenue concentrated in a five-month season.
Jorge’s team rebuilt how the supply chain senses demand, moving from planning off incoming orders to using point-of-sale data from distributors as the primary demand signal, proving the model in one region before scaling it globally.
He is candid that technology was never the differentiator, since the same tools are available to everyone; the differentiator was the discipline to simplify the operating model before scaling it, redesigning processes so the right decision became the easiest one.