Selim Tansug
Chief Operating Officer
The Quality Group
Selim Tansug
Chief Operating Officer
The Quality Group
ABOUT THE WINNER
Known for challenging the status quo and building high-performing teams, Selim Tansug leads with the belief to go boldly and push the boundaries.
He is passionate about creating organizations where people are empowered to take ownership, embrace change, and turn ambitious ideas into measurable impact.
Selim Tansug is the Chief Operating Officer at The Quality Group. He believes sustainable success is built through continuous improvement, getting 1% better every day, while fostering a culture of trust, accountability, and relentless execution.
Congratulations, Selim Tansug!
Case Study Highlights
Selim Tansug leads a business that has grown rapidly at The Quality Group, now serving a large and expanding customer base across Europe through direct-to-consumer, retail, and B2B channels, while continuously launching new products at pace.
The guiding principle behind that growth is what he calls Perform and Transform. Every leader is expected to deliver today’s KPIs while building tomorrow’s capabilities, with transformation projects deliberately protected from day-to-day firefighting.
The clearest example is the company’s warehouse network transformation, where Selim’s team designed for flexibility rather than making one big bet, using robotics as a service where adaptability mattered and fixed automation where scale justified it, bringing warehouse teams in as co-designers from day one.
The new fulfillment center ramped up on time and on budget, quickly scaling order volumes well beyond initial expectations, a project that delivered a meaningful improvement in margin.