Damien Decouvelaere
Chief Supply Chain Officer
L'Oréal Groupe
Damien Decouvelaere
Chief Supply Chain Officer
L'Oréal Groupe
ABOUT THE WINNER
At L’Oréal, Damien Decouvelaere has held various supply chain leadership roles, building a solid track record across Asia-Pacific and Europe, implementing infrastructure and organizational strategies while supporting the group’s transition to digitalized, consumer-focused operating models.
Drawing on his passion for rugby, where strategy, teamwork, and adaptability determine victory, Damien nurtures high-performing teams that keep the beauty leader’s supply chain responsive in an increasingly unpredictable market.
A people-first leader, he believes it is by unleashing every individual’s full potential that a group can achieve collective excellence. Congratulations,
Damien Decouvelaere!
Case Study Highlights
At L’Oréal, Damien Decouvelaere leads a supply chain organization built to withstand disruption without sacrificing cost efficiency.
Rather than duplicating capacity across sites, his team relies on a dual-sourcing policy and business continuity planning across an interconnected network of global plants, allowing volume to shift instantly when a single site goes down. The model was tested when a major hailstorm destroyed the roof of one of the group’s main factories; production shifted seamlessly, and consumers never felt the impact.
Damien has applied the same principle of building flexibility into the system to sustainability and customer experience. Carbon tracking has moved from periodic reporting to real-time monitoring, making environmental impact a standing input into transport decisions rather than an afterthought.
On the commercial side, he restructured how supply chain and commercial teams work together, replacing siloed, transactional handoffs with shared ownership of the customer relationship, a shift he sees as central to the broader transformation of L’Oréal’s supply chain.