Douglas Guilherme
Supply Chain Vice President The Hershey Company
ABOUT THE WINNER
Douglas Guilherme brings extensive global experience in leading end-to-end supply chains across multiple industries and regions. His approach is vision-led, people-powered, and digitally-enabled. He has consistently delivered competitive advantage, driving business growth, transformation, and lasting impact.
Known for connecting strategy to execution, Douglas has successfully led organizations through complex transformations by blending operational excellence with digital innovation and strong team empowerment. Currently based in the U.S., Douglas enjoys running, reading, soccer, and spending quality time with his family.
Congratulations, Douglas Guilherme!
Case Study Highlights
At The Hershey Company, Douglas Guilherme leads a bold transformation driven by decision intelligence. Through Project Mastermind, the supply chain is now connected, automated, and over 80% transaction-free, unlocking $100 million in value and reshaping how teams think, decide, and deliver.
Douglas’s team introduced a “smart complexity” framework to simplify SKUs and align growth with efficiency, targeting $150 million in value. Redesigning network flows, vertically integrating cocoa, and boosting automation are driving improvements in service, resilience, and cost.
His leadership is vision-led, people-powered, and digitally enabled. Combining deep operational expertise with strategic foresight, Douglas champions sustainability, innovation, and cross-industry collaboration to make supply chain a source of advantage.
He credits Hershey’s success to the team’s energy and mindset. By upskilling talent, using gamification to drive adoption, and creating a “great and fun” work environment, the supply chain is now future-ready, data-driven, and fueled by purpose.
