Damien Decouvelaere
Chief Supply Chain Officer L'Oréal Groupe
ABOUT THE WINNER
After graduating from Engineering school, Damien Decouvelaere served in the French navy, a foundation that drives his approach to navigating complex operations worldwide.
At L’Oréal, Damien has held various supply chain leadership roles, where he built a solid track record across Asia-Pacific and Europe, implementing infrastructure and organizational strategies, while supporting the Group’s transition to digitalized and consumer-focused operating models. As Global Chief Supply Chain Officer, Damien’s mission is now to deliver innovative, tech-driven solutions that enable agility and consumer-centricity across zones and distribution channels.
Drawing from his passion for rugby, where strategy, teamwork, and adaptability determine victory, Damien nurtures high-performing teams that keep the beauty leader’s supply chain responsive in an increasingly unpredictable market. A people-first leader, Damien believes that it is by unleashing every individual’s full potential that a group can achieve collective excellence.
Congratulations, Damien Decouvelaere!
Case Study Highlights
Damien Decouvelaere is leading L’Oréal’s digital-first supply chain transformation to meet evolving consumer expectations. From strengthening e-commerce to implementing AI in fulfillment, his team has built a connected, customer-centric, and agile supply chain model.
Sustainability and innovation go hand in hand. L’Oréal has reduced CO₂ emissions, slashed air freight fivefold in five years, and earned a CDP triple A rating nine years running. The Customer First Program tracks satisfaction, enhances retail collaboration, and embeds responsibility across operations.
Responsiveness is a core strength. L’Oréal uses scenario planning to manage surges and aligns global networks for speed and adaptability. The supply chain integrates omnichannel fulfillment and sustainable sourcing to ensure customer service and flexibility.
Damien champions diversity and talent development. With gender balance across functions and initiatives like Together in STEM, the team’s engagement drives success. Guided by the belief that “teams are the heroes,” L’Oréal’s transformation is inclusive, future-fit, and innovative.
