Andreu Marco
Chief Operating Officer Chalhoub Group
ABOUT THE WINNER
Andreu Marco’s passion has always been about operations. As early as the age of 12, he had already opened his own service company. He engaged his then 11-year-old brother to wash cars in the compound where they were living and created a rate card for his customers (their neighbors), including SLAs and KPIs.
Throughout his entire career, Andreu has been expanding his passion for Operations within luxury beauty and fashion companies.
Andreu is deeply committed to driving diversity and inclusion within the supply chain industry. Equally, he is a passionate advocate for initiatives that enhance customer satisfaction and boost conversion rates.
Congratulations, Andreu Marco!
Case Study Highlights
Chalhoub Group has redefined its operating model to better serve luxury fashion and beauty customers in the Middle East. Andreu Marco has helped create a competitive edge by placing the customer at the heart of supply chain operations.
A key enabler has been the integration of AI agents across planning and fulfillment. These tools, working alongside human teams, have improved decision-making and execution throughout the business.
The impact is clear in performance: OTIF delivery is near 100% across all channels, with strong gains in inventory and shelf availability. At the same time, Days of Inventory dropped, creating a “magic combination” of high availability and cost control.
Andreu credits the success not only to technology but to culture. By combining AI with human insight, Chalhoub Group continues to deliver excellence through a truly customer-led, AI-enabled model.
