Francisco Javier Martínez Moreno
Chief Supply Chain Officer Costa Coffee
ABOUT THE WINNER
With a passion for food and drink, Francisco Javier Martínez Moreno built a career in Supply Chain living and working across seven different countries, overseeing the supply chain of some great and exciting brands within FMCG, retail, and healthcare.
Francisco is committed to ensuring that the supply chain sits at the heart of the business and that, in supporting the brand’s global growth ambitions, his supply chain team is diverse and representative of the markets in which the brand operates.
Congratulations, Francisco Javier Martínez Moreno!
Case Study Highlights
At Costa Coffee, Francisco Javier Martínez Moreno is leading a transformation to build a responsive, resilient, and responsible supply chain. Digital achievements include a source-to-contract platform, expanded planning tools, and AI-powered analytics that improve visibility, reduce waste, and optimize operations.
Francisco has helped redesign the global network and evolve the organization into a “designed to deliver” team. By integrating R&D into supply chain, Costa now manages product design to consumer delivery in a seamless, end-to-end model.
Francisco defines future-fit supply chains as those built around the consumer. He emphasizes that transformation is a journey, one where teams must adapt, anticipate demand, and be unafraid to fail, learn, and grow along the way.
Francisco credits Costa’s success to its highly skilled and engaged team. Their rigorous approach to change management, grounded in transparency, support, and hands-on training, has ensured that people remain at the center of every innovation and improvement.
